How to Optimize your Pinterest Profile
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Convert your Profile to a Business Account
First, if you're an actual business you want to make sure you are set up that way and convert your personal account over into a business account. Log in to your account Go to pinterest.com/business/convert/ Fill out your business name and website then select a business type Click "Create Account" Once you've converted your account to a business profile it will be linked to your website and claimed, which you'll see that global icon right there under your profile picture and next to your URL.
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Convert your Profile to a Business Account
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Update your Profile Picture
Now that you have your profile set up to a business account and linked to your website, we have an easy, actionable step for you - update your profile picture! But first, think about YOU and YOUR brand. If a personal image doesn't relate to what you're doing, put your logo as your profile image.
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Write a Descriptive Bio
Make sure your display name is not only your brand name but what you want to be found in a search engine. For us at construction2style, we want to be found when someone is searching for "DIY Home" and also "MN design + build." So alongside our brand name, both of these appear within our display name.
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Write a Descriptive Bio
Update your “About” section to fit what your brand is also about. We're more of a personal brand, so as you can see, we like to get to know our readers and get to the point of who we are and what our style reflects. Our about section reads..."Hi! We're Jamie & Morgan Molitor! DIY home improvement blog. MN design + build interior residential remodeling. eclectic & colorful home style." Again, all of which we want to be found in a search engine for.
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Add Descriptions to your Board
Next, it's time to add descriptions to all of your boards. You are going to want to optimize each board on your profile by adding keywords to the descriptions, again what you want to be found in search for. To do this... Click on any board you have, and click the “pencil icon,” which means edit. Write a real description of what your board is about, and then follow it by loading up all the keywords and hashtags! Incorporate keywords that someone will search for.
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Add Descriptions to your Board
It just may be "cheap handmade mosaic tile"... not that you want to be known for that, but it might be more common than you think for someone to type into search. The easiest way to find what people are searching for is by starting to type in the browser of Pinterest and it will auto-populate. As of 2019, Pinterest has also joined the hashtag train, so load up any relevant hashtags.
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Add Descriptions to your Pin
Once descriptions within your boards are updated, it's time to update the descriptions within your actual pins. And for this, I'd focus only on pins that have come from your website. Keywords within pins are what will get your actual pins found in a search, and enticing descriptions are what will get your viewers to click. If you do alt text on your photos within your website, this information will automatically transfer over to your pin description. If you haven't every pinned anything from your website to Pinterest, there will be no cleanup. But if you have... I'd start by looking at your analytics to see which pins are the top-performing and updating those first.
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Add Descriptions to your Pin
To check this... Go into your Pinterest analytics Make sure your URL is checked under "Claimed Account" Scroll down to "Top Pins"
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Ensure Well Performing Content is Optimized
And finally, you'll want to make sure all well-performing content is optimized. Dive into your free Pinterest analytics. – Click "Analytics" on the top of your Pinterest profile – Click on "Overview" within the dropdown – Get nerdy and dive in!
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Ensure Well Performing Content is Optimized
Take a look at your top boards, make sure they are all optimized and updated with descriptions, categories, searced for titles, and display photos. And don't forget that you have to tell people what to do! Have a call to action and to get straight to the point while using keywords.
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Ensure Well Performing Content is Optimized
Tell them to "click to buy" that directs them to the checkout of your website, "click to read more" which directs them to your services page or a blog post. Then take a look at your top-performing pins and dive into why you think they might be your top-performing pins. It might be a top-performing pin that doesn't even live on your Pinterest profile, like this one of ours... Remodelaholic pinned and it gets traffic to our website.
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Ensure Well Performing Content is Optimized
Maybe it's the image, a guide, the call-out on the text overlay. This image below we've created has gotten 2,210 clicks to our website within the past 30 days. And it was free to make! And even better, every link that showcases these images is an affiliate link. Which means, with every click = money. (Something we'll also talk about on how to do this later down the road...).
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Ensure Well Performing Content is Optimized
Just remember, data will always tell! You want to keep your pulse on what is and what isn't performing well of your content so you can either create more content like that or you can stop wasting your valuable time. Data has told us, that images like the above perform well, so we keep thinking up new content ideas where we can make similar graphics that will lead people to our site that will ultimately lead them to buy from us.